PLAYGROUND.

LEARNING BY DOING.

This is my WordPress playground. As part of my training in online marketing, I use this page to try out layouts, embed videos and explore new features.

Some things will stay, while others might change. It’s simply a place to practise, experiment and see what works.

Explore the complete OK Marketing Communications Corporate Design Guidelines below.

OK, RIGHT NOW.

An aerial view of Pech – the village in Wachtberg I call home.
A quiet place near Bonn – and the base from which I think, create and connect.

Aerial view of Pech in Wachtberg, Germany
Photo: “Pech (Wachtberg), Luftaufnahme (2016)” by Wolkenkratzer · own work · CC BY-SA 4.0 · converted to WebP for web use

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01 / 18 · BRAND GUIDELINES

CORPORATE IDENTITY
& CORPORATE DESIGN

EDITION 01 SEPTEMBER 2026 WACHTBERG · GERMANY
Portrait of Oliver Koch, founder of OK Marketing Communications

OLIVER KOCH · FOUNDER & GLOBAL MARKETING LEADER

02 / 18 · FOUNDER'S EDITORIAL

OK MARKETING COMMUNICATIONS – DRIVEN BY CURIOSITY.

CLARITY BEFORE
VOLUME.

After three decades in international marketing communications, I have learned that brands rarely need more noise. They need more clarity: a precise understanding of what matters, the courage to make choices and the discipline to carry them through every touchpoint.

OK Marketing Communications was founded on that conviction. I combine strategic thinking with hands-on delivery—bringing together people, perspectives and disciplines so that complex challenges become coherent stories and useful action.

Curiosity remains the constant. It keeps the work open, relevant and human. The ambition is simple: to create communication that earns attention, builds confidence and leaves lasting value.

Oliver Koch FOUNDER · OK MARKETING COMMUNICATIONS

03 / 18 · BRAND MANIFESTO

Strategic clarity. Creative consequence.

LET’S MAKE
YOUR BRAND
MATTER.

Being noticed is temporary. Being understood is durable. We make complex ideas clear, build distinction around what is genuinely valuable and translate strategy into communication people can believe in and act on.

Not louder. More relevant. Not trend-led. Built to last. Every decision should make the brand easier to recognise, easier to trust and harder to replace.

04 / 18 · BRAND ESSENCE & POSITIONING

BUILDING VALUE THAT LASTS.

FUTURE-PROOF
BRANDS.

01

THE POSITION

OK Marketing Communications is an independent strategic partner for organisations facing complex brand, communication and transformation tasks. It brings senior-level thinking and hands-on delivery together—without the noise, layers or theatre of a conventional agency.

02

THE PROMISE

Strategic clarity translated into creative work that is coherent, useful and executable across markets, disciplines and touchpoints.

03

THE AUDIENCE

Ambitious B2B, industrial, automotive, logistics and technology brands—especially when complexity is high and alignment matters.

CURIOSITYCLARITYCONSEQUENCEHUMANITY

05 / 18 · LOGO ARCHITECTURE

ONE SIGNATURE. ONE FIXED RELATIONSHIP.

PROPORTION
CREATES AUTHORITY.

W = 100% SUBLINE ALIGNS WITH THE VISIBLE OK EDGES X
ASSEMBLYSerif “OK” signet above a centred sans-serif descriptor. The two elements form one locked wordmark.
NON-NEGOTIABLE RATIOThe descriptor belongs to the supplied master artwork. Its left and right optical edges align with the visible OK signet. Never retype or resize it independently.
CLEAR SPACEMinimum clear space “X” on all sides. X equals one quarter of the K cap height.
MINIMUM SIZEDigital: 150 px wide. Print: 35 mm wide. Below this size, use the OK signet alone.

06 / 18 · LOGO GOVERNANCE

CONSISTENCY IS A DESIGN DECISION.

USE WITH
DISCIPLINE.

ALLOWED LOGO COLOURSOK WARM WHITE · OK DEEP BLACK · OK GOLDGold is reserved for selected covers, premium presentations and genuine foil applications.

DO · PRIMARY

Warm White on OK Deep Black. This is the default digital expression.

DO · REVERSED

Deep Black on OK Paper with generous, quiet clear space.

DO · EXCLUSIVE

Gold only for covers, invitations and genuine foil applications.

DON’T · DISTORT

Never stretch, compress, rotate or rebuild the locked relationship.

DON’T · LOSE CONTRAST

Never place the logo directly over busy imagery without a calm protection field.

DON’T · DECORATE

No hard shadows, outlines, gradients, bevels or improvised colours.

01/18

SWIPE · USE ARROW KEYS

07 / 18 · COLOUR ARCHITECTURE

DARKNESS CREATES FOCUS. GOLD CREATES SIGNAL.

A PRECISE
PALETTE.

55–65%

OK DEEP BLACK

#0D0B0A

RGB 13 · 11 · 10

CMYK 75 · 68 · 67 · 90

SUPPORT

OK PANEL BLACK

#12100F

RGB 18 · 16 · 15

CMYK 73 · 67 · 66 · 88

5–10% MAX

OK GOLD

#D5AE58

RGB 213 · 174 · 88

CMYK 15 · 25 · 75 · 0

PANTONE 465 C

SECONDARY

OK SECONDARY GOLD

#C8A96B

RGB 200 · 169 · 107

8–15%

OK WARM WHITE

#FFFDF8

RGB 255 · 253 · 248

EDITORIAL

OK PAPER

#F4EFE5

RGB 244 · 239 · 229

THE 60 / 25 / 10 / 5 PRINCIPLEBlack establishes the architecture. Imagery adds atmosphere. Off-white creates breathing room. Gold identifies moments of meaning—never decoration for its own sake.

08 / 18 · TYPOGRAPHIC SYSTEM

NEO-GROTESK AUTHORITY. EDITORIAL WARMTH.

TYPE WITH
INTENT.

DISPLAY / 96–112EXPERIENCE
MADE VISIBLE.
EDITORIAL QUOTE / GEORGIA ITALIC
“Calm confidence is more persuasive than volume.”
BODY / 16–20 · 150% LEADING

Clarity is not minimalism for its own sake. It is the discipline of giving every word a role, every line enough space and every hierarchy a visible purpose.

DISPLAY72–112 px · 0.88–0.94 lh · −0.02 em · 800–900
H1 / H242–72 px · 0.95–1.02 lh · −0.02 em · 750–850
BODY16–20 px · 1.5 lh · 0 em · 400–500
EYEBROW11–13 px · 1.4 lh · +0.18 em · 700

PRIMARY STACK · INTER, “HELVETICA NEUE”, ARIAL, SANS-SERIF
EDITORIAL STACK · GEORGIA, “TIMES NEW ROMAN”, SERIF

09 / 18 · IMAGE WORLD

NATURAL AUTHORITY. MATERIAL INTELLIGENCE.

LIGHT, SPACE
& STILLNESS.

ARCHITECTUREArches, thresholds, proportion, quiet monumentality
ORGANIC FORMOlive trees, weathered stone, tactile imperfection
RESONANCEWater, reflection, subtle movement, golden-hour light

10 / 18 · PRINT APPLICATIONS

TACTILE. QUIET. UNMISTAKABLE.

DETAIL YOU
CAN FEEL.

OLIVER KOCHFounder · Strategic Brand Communications
+49 (0) 170 920 3691o.koch78@me.comWachtberg · Germany
FORMAT 85 × 55 mm STOCK 600 gsm · uncoated black FINISH Pantone 465 C foil · blind deboss optional TYPE Warm White · 7.5–10 pt

11 / 18 · CORRESPONDENCE

FORMAL INFORMATION. EDITORIAL COMPOSURE.

THE LETTER
AS A BRAND SPACE.

OLIVER KOCH
WEIDEGARTEN 17
53343 WACHTBERG · GERMANY

OK MARKETING COMMUNICATIONS · WEIDEGARTEN 17 · 53343 WACHTBERG
Brand Leadership Team
Strategic Communications Review
Corporate Identity Programme
Wachtberg · Germany
Wachtberg, 2 September 2026

Building clarity into every expression.

Dear Brand Leadership Team,

Every piece of correspondence should feel considered, direct and recognisably part of the same system. Information is structured clearly; decoration remains secondary.

With best regards,
Oliver Koch

+49 (0) 170 920 3691
o.koch78@me.com Owner: Oliver Koch
Wachtberg · Germany Bank details: supplied on invoices
VAT information: published when applicable

12 / 18 · E-MAIL SIGNATURE

A SMALL FORMAT WITH DAILY REACH.

CONSISTENT
BY DEFAULT.

Mit besten Grüßen

OLIVER KOCH Founder · Strategic Brand Communications +49 (0) 170 920 3691 o.koch78@me.com Weidegarten 17 · 53343 Wachtberg · Germany

07/18

SWIPE · USE ARROW KEYS

13 / 18 · DIGITAL UI & WEB STANDARDS

FULL-BLEED IMPACT. HUMAN-SCALE INTERACTION.

BUILT FOR
EVERY SCREEN.

OK MARKETING COMMUNICATIONS
OKABOUT   SERVICES   PROJECTS   LET’S CONNECT
STRATEGIC BRAND COMMUNICATIONSLET’S MAKE
YOUR BRAND
MATTER.
FUTURE-PROOF BRANDSBUILDING VALUE
THAT LASTS.
OKMENU
STRATEGIC BRAND
COMMUNICATIONS MAKE
IT
MATTER.
GRID 12 columns · max 1180 px · fluid gutters TOUCH 44 × 44 px minimum interactive area TYPE 16 px minimum body · 150% line height RADIUS 24 px primary soft container MOTION 180–500 ms · reduced-motion respected ACCESS Semantic HTML · visible focus · AA contrast target

14 / 18 · LINKEDIN HEADER SYSTEM

ONE CANVAS. ONE CLEAR SIGNAL.

SOCIAL,
NOT GENERIC.

The personal LinkedIn header extends the brand without repeating the website. It uses abstract architectural structure, disciplined negative space and one precise gold signal—never a stock photograph or a collage of claims.

CANVAS 1584 × 396 px · 4:1 EXPORT PNG · sRGB · sharp text SAFE ZONE Keep key content in the right 60% PROFILE AREA Keep lower-left 360 px quiet MOBILE Test centre crop and both outer edges MESSAGE One idea only · no contact details
01 · EDITORIAL RULEPrimary recommendation · logo-led, calm, architectural

STRATEGIC BRAND COMMUNICATIONSBUILDING VALUE
THAT LASTS.

02 · GOLDEN ORBITMessage-led · one controlled geometric gesture

OK MARKETING COMMUNICATIONSLET’S MAKE YOUR
BRAND MATTER.

03 · RESONANCE PANELSCampaign-led · modular depth without visual noise

15 / 18 · TONE OF VOICE

CALM CONFIDENCE. PRECISE LANGUAGE.

SAY LESS.
MEAN MORE.

01 · CLEAR

Lead with the idea. Use concrete nouns and active verbs. Make complex thinking understandable without making it simplistic.

02 · SOVEREIGN

Confidence comes from evidence and experience—not superlatives, urgency tricks or self-congratulation.

03 · HUMAN

Write person to person. Warmth is welcome; informality is never forced. Expertise should feel accessible.

04 · INTERNATIONAL

Use plain global English. Avoid local idiom, empty jargon and sentences that lose meaning in translation.

NOT THISWe make brands impossible to ignore.WRITE THISWe create clarity that helps brands earn relevance.
NOT THISFull-service solutions for all your needs.WRITE THISStrategy, communication and delivery—connected where the task requires it.
NOT THISInnovative ideas with wow factor.WRITE THISA clear idea, built from evidence and carried through consistently.

VOICE TEST · Would an experienced leader say this in a calm room to an intelligent client? If not, rewrite.

16 / 18 · REFERENCES & TESTIMONIALS

TRUST, EXPRESSED BY PEOPLE WHO KNOW THE WORK.

EXPERIENCE
MADE VISIBLE.

SELECTED WORKVOLKSWAGEN AG · AMG · CLECO · DEUTSCHE POST · JOHNSON & JOHNSON · SCHULER · KONAMI

“
For the past three years, Oliver has reported to me as Global Marketing Communications Manager within the Cleco division of Apex Tool Group. Oliver brings with him a wealth of agency experience, which allows him to see each project from multiple viewpoints. Oliver has successfully led the launch of two major cordless products, along with managing our global translation process and managing multiple global websites. Oliver is an outstanding communicator who is well-regarded and well-respected by his colleagues and brings a unique global perspective to each project he works on.
TEQUILA SPEARSFORMER MANAGER
“
I had the pleasure of working with Oliver in a marketing communications capacity. Oliver has a very strong skill set in managing complex projects and initiatives with a creative flair. Highly strategic and aligned with business goals while possessing the ability to execute at every level flawlessly with a pleasant demeanor. Developed strong working relationships with key internal and external stakeholders. Strong brand and marketing management understanding.
SUSAN SPALDINGFORMER MANAGER
★★★★★ 5.0
During our mutual project many challenges especially around delivery crisis in 2022 arose. As the key interface between the construction management and buyers Oliver handled every situation with outstanding professionalism, perseverance, and a remarkably calm attitude. His ability to stay solution-oriented under pressure repeatedly prevented issues from escalating and truly made the difference. It was clear that he brings valuable experience from outside the construction industry, and I am confident that his skills would translate extremely well into roles beyond this field—including marketing, where I am sure he would do an excellent job. I can highly recommend working with him.
LISA THOMESFORMER CLIENT

17 / 18 · TECHNICAL COMPLIANCE & ANALYTICS

MEASUREMENT BEGINS WITH CONSENT.

RESPONSIBLE
BY DESIGN.

01WORDPRESSAstra · Elementor
02COMPLIANZConsent category: Statistics
03GTMGTM-5DDMJMTF
04GA4G-T5ZLCP44TL

CUSTOM EVENT

cmplz_event_statistics

Complianz emits the event after statistics consent. GTM listens with a Custom Event trigger and fires GA4 only when the consent state permits it.

RELEASE CHECK

  • No statistics request before consent
  • GA4 fires after positive statistics consent
  • Consent withdrawal stops subsequent tracking
  • GTM Preview and GA4 DebugView verified
  • Imprint and Privacy links remain reachable

IMPLEMENTATION PRINCIPLE

NO DATA
WITHOUT CONTEXT.

Analytics exists to improve relevance and usability—not to collect information by default. Track only what supports a defined decision.

Configuration standard for the current WordPress staging environment. Revalidate IDs, consent behaviour and legal text when migrating to the final domain.

18 / 18 · CONTACT

LET’S MAKE YOUR
BRAND MATTER.

OLIVER KOCH o.koch78@me.com +49 (0) 170 920 3691 Weidegarten 17 · 53343 Wachtberg · Germany

© 2026 OLIVER KOCH
OK MARKETING COMMUNICATIONS

13/18

SWIPE · USE ARROW KEYS

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