GLOBAL MARKETING · PRODUCT LAUNCHES
CLECO
POWER TOOLS
Global marketing communications and product launches for Cleco’s industrial power-tool portfolio—connecting complex products with markets worldwide.
PROJECT OVERVIEW
CONNECTING PRODUCTS WITH GLOBAL MARKETS.
For Cleco Power Tools, I led global marketing communications across the industrial power-tool portfolio, supporting product positioning and launches in international markets.
My responsibilities covered market analysis, international trade fairs, global translation processes and the ongoing development and operation of the brand website.
Working across global teams and functions, I translated complex technical content into clear, market-relevant communication for sales partners and customers.
PROJECT SNAPSHOT
CLIENT
Cleco Power Tools
MARKET
Global
FOCUS
Product launches
Product communication
Digital marketing
International trade fairs
SCOPE
Global marketing communications
Market analysis
Translation and localisation
Website operations
CLIENT Cleco Power Tools Apex Tool Group
MARKET Global / EMEA
FOCUS Product launches Product communication Trade fairs and events Digital communication
SCOPE Global team coordination Market analysis and KPIs Budgets, content and websites