IPO COMMUNICATION · NATIONAL EVENTS
DEUTSCHE
POST AG
Integrated communications for Deutsche Post’s IPO and the delivery of 25 opening events for new mail centres across Germany.
PROJECT OVERVIEW
COMMUNICATING A NATIONAL MILESTONE.
For Deutsche Post AG, I supported the communications programme surrounding the company’s initial public offering, bringing the campaign directly into city centres across Germany.
In parallel, I managed 25 of the 63 opening events for new mail centres nationwide—coordinating service providers, logistics and on-site delivery from planning through execution.
The events welcomed high-profile guests, including members of the Deutsche Post board and political representatives, requiring precise stakeholder management and consistently professional delivery.
PROJECT SNAPSHOT
CLIENT
Deutsche Post AG
MARKET
Germany
FOCUS
IPO communication
Public activation
Opening events
Stakeholder engagement
SCOPE
Event management
Service provider coordination
VIP guest management
National implementation