CORPORATE COMMUNICATION · ANNIVERSARY
SCHULER
GROUP
Integrated communication and event concept for Schuler’s 175th anniversary—engaging employees, customers and partners throughout the anniversary year.
PROJECT OVERVIEW
CELEBRATING 175 YEARS OF PROGRESS.
For Schuler Group, I developed the overarching communication and event concept for the company’s 175th anniversary.
The programme transformed the milestone into a year-long platform for engagement, addressing employees, customers and business partners through a connected series of communications and experiences.
The anniversary culminated in a flagship celebration at the company’s headquarters, bringing the brand’s heritage and future together in one defining event.
PROJECT SNAPSHOT
CLIENT
Schuler Group
MARKET
Germany
FOCUS
Corporate anniversary
Internal and external communication
Year-long engagement
Flagship celebration
SCOPE
Communication strategy
Event concept
Stakeholder engagement
On-site delivery