PUBLIC COMMUNICATION · INTERNATIONAL PR
STATE MINISTRY OF
BADEN-WÜRTTEMBERG
Strategic communications for Baden-Württemberg during the 2006 FIFA World Cup—connecting the state with international media, sponsors and football fans.
PROJECT OVERVIEW
CONNECTING A STATE WITH A GLOBAL AUDIENCE.
For the State Ministry of Baden-Württemberg, I developed the communications strategy surrounding the 2006 FIFA World Cup, with a primary focus on public relations and events.
As the central interface between the state, international media, sponsors and football fans, I coordinated communication across a complex network of public and private stakeholders.
The work combined strategic messaging, international press coordination and event communication to give Baden-Württemberg a coherent presence throughout the tournament.
PROJECT SNAPSHOT
CLIENT
State Ministry of Baden-Württemberg
MARKET
Germany / International
FOCUS
2006 FIFA World Cup
Public relations
Event communication
Stakeholder coordination
SCOPE
Communication strategy
International media relations
Sponsor interface
Public engagement