RETAIL MARKETING · LIVE COMMUNICATION
VOLKSWAGEN
AG
Nationwide live-marketing programmes and roadshows that brought the Volkswagen brand directly to retailers, customers and football fans across Germany.
PROJECT OVERVIEW
BRINGING THE VOLKSWAGEN BRAND TO LIFE.
For Volkswagen AG, I planned and delivered nationwide retail-marketing programmes designed to turn brand communication into direct, memorable experiences.
The portfolio included event series and roadshows such as DAS Volkswagen Fest, Doppelpass on Tour 2006 and the launch roadshow for the Volkswagen up!
From concept and partner coordination to national rollout and on-site delivery, each format connected product communication with the retailers, customers and fans who experienced the brand.
PROJECT SNAPSHOT
CLIENT
Volkswagen AG
MARKET
Germany
FOCUS
Retail activation
Nationwide roadshows
Product launches
Live brand experiences
SCOPE
Concept development
Project management
Partner coordination
National implementation