INTERNAL COMMUNICATION · SALES EVENTS
JOHNSON &
JOHNSON MEDICAL
Strategic design and end-to-end delivery of an annual DACH sales conference, six satellite events and a flagship evening at Berlin’s Olympic Stadium.
PROJECT OVERVIEW
CONNECTING A REGIONAL SALES ORGANISATION.
For Johnson & Johnson Medical, I developed and delivered the complete strategic framework for the company’s annual DACH Sales Conference.
The programme extended across six satellite events and culminated in a flagship evening at Berlin’s Olympic Stadium, creating a shared experience for the regional sales organisation.
My responsibilities covered the full event lifecycle, including concept development, guest relations, artist management, operational delivery and post-event evaluation.
PROJECT SNAPSHOT
CLIENT
Johnson & Johnson Medical
MARKET
DACH
FOCUS
Annual sales conference
Satellite events
Internal communication
Flagship evening event
SCOPE
Strategy and concept
Guest relations
Artist management
Delivery and evaluation