RETAIL MARKETING · CUSTOMER EXPERIENCE

MERCEDES-AMG

Multi-year retail-marketing support for Mercedes-AMG—from sales tools and training to digital customer experiences and the global AMG Performance Tour.

PROJECT OVERVIEW

ELEVATING PERFORMANCE AT EVERY TOUCHPOINT.

For Mercedes-AMG, I provided multi-year marketing support for the retail organisation, translating the performance brand into effective tools and experiences for dealers and customers.

Projects ranged from promotional campaigns, sales training and literature to digital customer-experience initiatives designed to support the premium retail journey.

The portfolio also included the global AMG Performance Tour 2008—an immersive brand experience created for the international dealer network and VIP customers.

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PROJECT SNAPSHOT

CLIENT
Mercedes-AMG

MARKET
Global

FOCUS
Retail marketing
Sales enablement
Training
Premium customer experience

SCOPE
Promotions and sales literature
Digital customer experience
Dealer communication
AMG Performance Tour 2008

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